For a casual restaurant or pizzeria, preparing for game day is different than getting ready for their usual busy weekend night. Typically, customers are either short on time to prepare food or just don’t want to go through the process of making food before the game. Offer them a convenient food delivery process, or offer bundles of take-out food. Think of ideas of how your restaurant can stand out amongst the competition. Anything that sets your food or dining experience apart from what other restaurants are doing will give you a competitive edge.
The Most Ordered Foods, according to Upserve:
To stand out, don't just offer pepperoni pizza, offer pepperoni pizza with toppings in the shape of a football, team logo or mascot. Some pizzerias have even shaped their crust as a football. Be as creative as you can!
Use social media as an easy and effective tool to spread the word. A couple weeks before the game arrives, start pushing out the message that you offer convenient and easy pick up or delivery options. Besides providing convenience, offering an incentive, such as buying a pizza and getting one half off is a great way to bring them through your door. Offer combo deals such as get a hot sub, fries and a soft drink for a discounted rate. Share the link to where they can click to order online, whether that is your website or a third party site.
One of the first things that come to mind when you think Super Bowl food is wings. The dilemma is, wings haver been hard to get a hold of these days, and availability is unsteady. Consider offering a little something else on your menu to ease up the demand for wings. Below are some examples of appetizers that have that spicy kick they crave and are easy to share amongst a group.
Soft drinks and beer are the top two most ordered to-go beverages on Super Bowl Sunday, so make sure to offer a drink with their meal to optimize profit. Celebrations without alcohol can still be enjoyable and satisfying, especially with non-alcoholic beverages. Mocktails are a great way to upsell fountain soda by adding some syrup, a dash of juice and garnish with things like mint or a lime.
Will you be showing the game on the big screen? Consider tweaking your indoor dining space by arranging seating to face the screen. Add a few themed decorations for the teams playing, especially if they are a regional favorite.
This year with he current COVID rise, it still might not be your typical Super Bowl Sunday, but with the right promotional strategy, you can optimize your sales and attract new customers.